Support Consumer Needs with Validated Product Data

Download the GTIN Validation Guide

In the retail world, accurate data is more important than ever before, especially when it's available directly to consumers. Inconsistent or incorrect product information makes finding and buying products online difficult for consumers—and when consumers can’t find what they want when they want it, brands and retailers lose a sale. Online retailers and platforms recognize this, and are working to enhance the quality of product data to improve online and mobile search results.

The Universal Product Code (U.P.C.) contains a series of numbers (called Global Trade Item Numbers or GTINs) used to uniquely identify products globally. Whether you are an e-Tailer, retailer, ecommerce platform provider, content aggregators or content distributor you need to know when a Global Trade Item Number® (GTIN®) is valid and correctly assigned according to GS1 Standards—the key component of data validation within the systems that use GTINs. As the organization that assigns Company Prefix Numbers, the foundation of GTINs, GS1 US is uniquely positioned to ensure their accuracy and authenticity. A correct GTIN is the key to accurate product data that can align physical products with the right digital data. And good product data means more sales.

What can the GTIN Validation Guide help you do?

  • Find and resolve incorrect, duplicate, or conflicting product information
  • Improve overall product data by ensuring proper GTIN usage
  • Improve the accuracy and quality of online and physical product data, ensuring a better customer experience
  • Empower search engines to provide more precise search results

What’s included in the GTIN Validation Guide?

  • An overview of GTIN components, construction, formats, and allocation rules
  • A five-step process on how to validate GTINs

Who should download the Guide?

  • Solution providers who create software and services that modify product data, including GTINs
  • Retailers, e-tailers, and e-commerce platform providers and operators
  • Companies engaged in product data analysis
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