Counterfeit Goods Create Real Problems

Learn How GS1 Standards Help Industry Reduce Imitation Merchandise Online

In today’s retail marketplace where the consumer can buy a product through a host of different channels, it’s more important than ever for brands to protect product authenticity by implementing proactive anti-counterfeit strategies. GS1 Standards help reduce the proliferation of counterfeit goods by tracking products across the supply chain and tracing their histories from factory to consumer, making it much easier to verify product authenticity and ensure satisfied consumers. GS1 Standards generate supply chain visibility, efficiency, safety, and collaboration.

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