Best Practices to Optimize E-Commerce Fulfillment, Implementation Learnings

Thursday, December 14, 2017


2:00 PM - 3:00 PM (ET)
Estimated Duration

Course Summary:

“The dynamic buy online, pick up in-store fulfillment option typically results in a 15 to 30% sales lift in online sales*.”

Today’s consumers are shopping and buying when, where and how they want… To stand out in this competitive climate, retailers and brands must differentiate themselves by delivering a frictionless consumer fulfillment experience. To help identify and resolve the key merchandising challenges in preparing, packaging and shipping product for both in-store and e-commerce fulfillment, the retail industry, in collaboration with the GS1 US developed the GS1 US E-Commerce Fulfillment Guideline. The Guideline:

• Addresses the “merchandising challenges” associated packaging, identification and marking for merchandise shipped to a distributor or retailer fulfillment center.
• Highlights industry best practices for successfully delivering a consistent cross-channel consumer experience.
• Seeks to reduce a retailer’s order-to-fulfillment cycle time.
• Delivers a comprehensive description of best practices with regard to units of measure, ticketing a product with Global Trade Item Number® (GTIN®) identification and packaging.
• Provides a product-specific chart to help retail industry stakeholders determine the appropriate fulfillment practices for each product type.
• Is designed to be used by both brand owners and retailers.
• Establishes a framework for third party providers who may service either trading partner.


• Georgeann Bodnar, GS1 US
• Gale Weisenfeld, PVH Corp.
• Bob Yates, The Bon-Ton Stores, Inc.

Reasons to Attend:

• Hear first-hand how retail trading partners are leveraging the Guideline to improve the overall e-commerce consumer experience.
• Learn how to determine the best way to present and ship a product, so as to not compromise on quality and presentation, while optimizing sustainability.

Who Should Attend:

• Apparel retailers or brand owners who supports omni-channel fulfillment (for both store and online) and merchandising.
• Supply chain, marketing, product/item maintenance (for both store and online) and merchandising professionals.



Registrant Information * = Required