Leveraging Best Practices for Sustainable Omni-Channel Growth


One-Day Workshop Presented by GS1 US, CMA and Learning Evolution

This interactive workshop will explore what it takes to increase shopper loyalty and sales. 

Date: Tuesday, November 6th 
Time: 8:30 AM - 4:30 PM CT
Location: 300 South Riverside Plaza, Suite 1400, Chicago, IL 60606
Cost: $695 (additional early bird and multi attendee discounts available at check out)  

Agenda Highlights 


Topics will include best practices for utilizing research for omni-channel success, how to approach data management to meet tech-savvy shoppers' expectations, and common mistakes to avoid in working to maximize sales opportunities. Certificate of Attendance will be issued upon completion.

Get Product Date Rigth the First Time
Why is it so hard to build shopper loyalty?
The do’s and don’ts for winning with e-commerce
Understand shopper needs and behavior
Increase shopper confidence amongst your most savvy shoppers
Get ready to win in this omni-channel world
Leverage predictive analytics to find growth

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Get Product Date Rigth the First Time
GS1 Connect

Learning Objectives


Who Should Attend: Buyers, sales managers, category managers, shopper marketers, insight managers, e-commerce managers and others responsible for driving online orders. 

Benefits: Learn how you can optimize growth potential for your business through real world best practices and advice from industry leading experts in an interactive and engaging workshop environment.

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Objectives:

  • Understand both the challenges and opportunities in building loyalty within today’s connected shoppers
  • Discover how shopper research is evolving to uncover growth opportunities
  • Learn how to win more sales in today’s highly competitive landscape
  • Gain perspective on how industry leaders are approaching collaborative partnerships in e-commerce
  • Learn firsthand how the pitfalls of bad data lead to reduced shopper confidence and retail sales
  • Determine how predictive analytics might identify growth opportunities for your business
  • Learn the secrets of effective storytelling in business to gain buy-in for your projects

Value-Added Resources


Bonus Resources for Attendees: In addition to receiving the “Leveraging Best Practices for Sustainable Omni-Channel Growth” Workbook, you will also get:

  • 30 days of free access to a variety of e-learning modules offered by:
    • Learning Evolution
      • Retailer Economics and Supply Chain
      • Joint Business Planning and Value Creation
      • Collaborative Partnerships
      • E-Commerce Category Leadership 
    • GS1 US
      • First 3 modules of the GS1 Foundations Online Certificate Course Overview of GS1 Standards
      • How to Use Your Company Prefix
      • How to Create and Manage Your GTINs
  • 30-day free access to Learning Evolution’s Insight Center powered by Prosper Technologies
  • Industry white papers and implementation guides
    • GS1 US White Paper: Driving Product Data Quality by the Numbers White Paper - Target, Johnson & Johnson Supply Chain, and LEGO
    • Share the Value of Measuring the Quality of Product Data
    • GS1 US White Paper: Invest in High-Quality Product Data to Support Your Growth Strategy - Target, Keurig, and Pilot Pen Share Their Data Quality Journeys
    • GS1 US National Data Quality Playbook
    • Inaccurate Package Measurement - A Common But Preventable Root Cause of Data Quality Problems
    • CMA Executive Summary on E-commerce Category Leadership
  • Certificate of Attendance

Who Should Attend: Buyers, sales managers, category managers, shopper marketers, insight managers, e-commerce managers and others responsible for engaging and influencing shoppers to buy, buy more frequently and buy more on each trop or with each online order.

Benefits: Learn how you can optimize growth potential for your business through real world best practices and advice from industry leading experts in an interactive and engaging workshop environment.



Bonus Resources for Attendees: In addition to receiving the “Leveraging Best Practice for Sustainable Omni-Channel Growth” Workbook, you will also get:

1. 30 days of free access to a variety of e-learning modules offered by: 

Learning Evolution
  • Retailer Economics and Supply Chain
  • Joint Business Planning and Value Creation
  • Collaborative Partnerships
  • E-Commerce Category Leadership
GS1 US
  • First 3 modules of the GS1 Foundations Online Certificate Course
  • Overview of GS1 Standards 
  • How to Use Your Company Prefix
  • How to Create and Manage Your GTINs
2. 30-day free access to Learning Evolution’s Insight Center powered by Prosper Technologies

GS1 US Icon / Badge
3.  Industry white papers and implementation guides
  • GS1 US White Paper: Driving Product Data Quality by the Numbers White Paper - Target, Johnson & Johnson Supply Chain, and LEGO Share the Value of Measuring the Quality of Product Data 
  • GS1 US White Paper: Invest in High-Quality Product Data to Support Your Growth Strategy - Target, Keurig, and Pilot Pen Share Their Data Quality Journeys 
  • GS1 US National Data Quality Playbook
  • Inaccurate Package Measurement - A Common But Preventable Root Cause of Data Quality Problems
4. Certificate of attendance 

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Presenter

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Presenter's Really-Long Name

Title, Organization


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Presenters

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Presenter's Really-Long Name

Title, Organization

Presenter's Really-Long Name

Title, Organization


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Presenters

Facilitated by these Industry Leaders

Presenter's Really-Long Name; Title, Organization

Ryan Richard 

Senior Director, Retail Grocery Industry Engagement, GS1 US

Presenter's Really-Long Name; Title, Organization

Ron Lunde

Principal, The Lunde Company/Prosper Technologies

Presenter's Really-Long Name; Title, Organization

Bob Keahiloa Wong

Master Black Belt, Learning Evolution



Presenters

Facilitated by these Industry Leaders

Presenter's Really-Long Name; Title, Organization

Ryan Richard

Senior Director, Retail Grocery Industry Engagement, GS1 US

Presenter's Really-Long Name; Title, Organization

Ron Lunde

Principal, The Lunde Company/Prosper Technologies

Presenter's Really-Long Name; Title, Organization

Bob Keahiloa Wong

Master Black Belt, Learning Evolution

Presenter's Really-Long Name; Title, Organization

Tom McDonald

Senior Vice President of IRCPA, Chairman of CMA Executive Board



Reserve your spot - fill out the form below.

If you can’t attend in person, register anyway and we will send you a link to the on-demand recording.

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