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The GS1 Company Prefix is the foundation of authentic barcodes
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The GS1 Company Prefix is the foundation of authentic barcodes


Today’s on-demand economy has consumers in control. They are looking for an easier, faster, and better way to browse, compare, and shop. They want trusted, consistent product information to deliver a truly seamless cross-channel/cross-device browsing, discovery, and shopping experience. In fact, 91.6 percent of U.S. internet users (215.4 million people) will research and browse for products online and nearly 185 million people will make a purchase1.

 

Google estimates that the top 5 search results generate 75 percent of clicks. Moreover, merchants who have added correct GTINs to their product data have seen conversion rates increase up to 20 percent and impressions improve up to 40 percent2.

Using a valid GS1 Prefix and GTIN enables your business to:


Accurately identify products globally – in store and online
Support anti-counterfeiting strategies and ultimately protect your company from vulnerability in your supply chain
Create a complete, universal and unique online product listing—better placement, comparison and online search targeting
Improve online product discovery, views and help boost conversions
 

GS1 Company Prefix

To sell your product in a store or online, you could be looking for a barcode, a U.P.C., or a Global Trade Item Number® (GTIN®), but it all begins with an authorized GS1 Company Prefix.

A GS1 Company Prefix is a unique identification number issued just to your company—and it is part of every UPC / U.P.C. barcode and identification number you create. It’s the foundational component of the GS1 System of Standards, a global system of supply chain standards that organizations can use to provide accurate, robust product, item and location information—making it possible for the right product to be in the right place at the right time and enabling consumers to find the products they are looking for-in store and online.

How many barcodes do you need?


Did you know that you can’t use the same barcode for two different items? Variations from one product to another will require a separate GTIN/U.P.C. barcode. You’ll need to identify the number of barcodes you need in order to get a GS1 Company Prefix, but we can help!

Number of Items Needing a Barcode / GTIN * Initial Fee Annual Renewal Fee
1 - 10 $250 $50
1 - 100 $750 $150
1 - 1,000 $2,500 $500
1 - 10,000 $6,500 $1,300
1 - 100,000 $10,500 $2,100
NDC / NHRIC Company Prefix $2,100 $2,100
 
For example, if you make three t-shirts, but each shirt comes in three sizes (small, medium, large), three styles (short sleeve, long sleeve, 3⁄4 sleeve), three colors (blue, pink, purple), and three packages (single, 2-pack, 3-pack), you need to identify 81 product variations (3 sizes x 3 styles x 3 colors x 3 packages = 81).

Our Business is Your Business

We know that your products have multiple styles, cuts, colors, and samples. That’s why GS1 US has created multiple prefix capacity levels—ranging from 10 to 100,000 GTINs. Selecting the correct prefix capacity makes a difference to your business.

The more product variations—colors, cuts, sizes, etc.—you have or plan to have in your product line, the more GTINs (U.P.C. barcodes) you will need are you prepare samples and launch SKUs (stock keeping units).

Further, don’t forget to factor in advanced planning for new SKUs and/or product line extensions, as having all of your GTINs associated with a single GS1 Company Prefix might make it easier and most cost-effective for you as you manage your inventory and do resource planning.

Pricing


Our pricing schedule is based on the number of unique items that you need to identify. We have options that allow you to create as few as 10 unique products and as many as 100,000. Your initial fee provides the company prefix to you for one year. After that, you’ll pay the annual renewal fee to continue using the GS1 US-issued company prefix for your barcodes and product identification.

Number of Items Needing a Barcode / GTIN * Initial Fee Annual Renewal Fee
1 - 10 $250 $50
1 - 100 $750 $150
1 - 1,000 $2,500 $500
1 - 10,000 $6,500 $1,300
1 - 100,000 $10,500 $2,100
NDC / NHRIC Company Prefix $2,100 $2,100

*GS1 US reserves the right to change pricing on GS1 Company Prefix(es).

1. eCommerce Nation, 16 SEO Facts we Struggle to Understand, 2017
2. Google Merchant Center, 2016
In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.

 
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