The Global Language of Business

Big Benefits for Small Business—The Value of Unique Product Identification


April 19, 2018 | 2:00 PM - 3:00 PM ET


Having a barcode on your product is important for distribution and point of sale, but what else can you accomplish by uniquely identifying your products? The information encoded in your barcodes can help you compete with the big players, but you need to understand the principles of unique product identification to streamline your operations. As leading companies are looking for ways to improve brand recognition, enhance traceability, provide complete data for customers, there are also opportunities for small to medium sized businesses to maximize distribution and sales in our digital world.

Open Industry Webinar for Retail Grocery and Foodservice

Join us on April 19 to learn:

  • What processes you can streamline for your small business by applying the principles of unique identification
  • How you can gain competitive advantage by extending the value of your investments in barcodes for supply chain visibility
  • What tools and resources are available to bring you up-to-speed quickly and inexpensively on standards basics
Open Industry Retail Grocery and Foodservice Webinar


Kevin Otto, GS1 US

Kevin Otto

Sr. Director, Foodservice, Industry Development, GS1 US

Ryan Richard, GS1 US

Jeff Cowan 

Director, Retail Grocery, Industry Development, GS1 US

Reserve your spot - fill out the form below.

If you can’t attend in person, register anyway and we will send you a link to the on-demand recording.

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